According to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%). Why is that ?

In our opinion there are three main issues that have to be addressed to answer this question:

Security

While e-commerce Content Management Systems like Virtuemart and Magento have built in security of the check-out process inexperienced web developers can mess with that without even knowing while trying to customize, for example a payment method or a shipping module and in this way expose critical user information.

Payment and shipping methods variety

The average Internet buyer only uses one payment method while shopping online. Some of these methods are rare and thus if the buyer can’t use the method he wants, he will fill frustrated and abandon his cart.

Web3Box can handle all major payment methods and securely checkout your client towards a payment gateway of your choice. Also we can help you determine what payment gateway to use in order to maximize your profit.

User-friendliness of the checkout procedure

There are many rules regarding the best way to develop a fast and easy to use checkout procedure. For example one should always have a completely linear checkout process and all sensitive fields on the payment page should be visually reinforced by images and careful explanations.

These and many others are all rules that we have imposed to ourselves as they have been tested in time and have proven to be extremely effective for our Ohio customers.